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Roger T. Pipe But you had to figure that was going to happen.
Rob Black No, we thought we were going to win.
Roger T. Pipe You did?
Rob Black Get the fuck out of here. Of course we knew we weren’t going to win. It was a learning process. We didn’t come in last and that’s an important aspect of this whole thing. I think we beat four other candidates which is good. We got our name out there and shook things up a little bit. The Daily Show even did a piece on me running for Mayor so we got Extreme Associates out there to a national audience. It also served to show people that we weren’t going underground.
Roger T. Pipe How do you mean?
Rob Black At that time, there were a lot of questions about the new Bush administration and what effect it would have on pornography. It gave us a mainstream edge that will help us in the long run.
Roger T. Pipe Do you plan to run again?
Rob Black Yes, but we’re thinking about a city council race first, something we can actually win.
Roger T. Pipe You were outspent in the Mayoral race by quite a bit.
Rob Black By several million since we didn’t spend anything on it. When a seat comes up for city council, we’re going to run and this time it’s going to be to win.
Roger T. Pipe Before we move on I have to point this out. You didn’t finish last in the race, but you did lose to Melrose Larry Green. That has to be embarrassing.
Rob Black It is embarrassing and thank you very much for bringing that up, you mother fucker.
Roger T. Pipe It wasn’t by much, but still, the guy is a mental patient.
Rob Black He was right above us, that cock sucker. He’s had many years of experience.
Roger T. Pipe So for the record, you got beat by a mental patient.(From across the office, Tom Byron chimes in)
Tom One mental patient beat another mental patient.
Rob Black See, now you got him started. Are you fucking finished with this shit?
Roger T. Pipe Sure, we can move on. I interviewed Lizzy in January and she said you guys were supposed to be married by now.
Rob Black That got postponed.
Roger T. Pipe But you’re still together?
Rob Black Yeah, we’re still together. We just postponed it because I want to do this right. If I’m going to do this, I want to do it in a church with the whole ceremony and shit. Even though I’m not real Catholic, I want to do the traditional bull-shit thing. In order to that you have to take all these fucking classes and shit. We didn’t have the time to get all that done with the things we had going on. What else do you want to know?
Roger T. Pipe What else have you been doing since the last time we talked?
Rob Black Come on Rog. I’m sure you had a whole bunch of questions for that mother fucker over there (Pointing to Byron) but you’ve got nothing for me?
Roger T. Pipe Well, you’re not allegedly fucking Tera Patrick.
Rob Black So that means I’m not fucking interesting?
Roger T. Pipe All right, what about the feud with AVN? Are sales good?
Rob Black No Rog, sales are the shitter and we’re going broke. We are moving out in a matter of days. Come on, it sounds so clichéd to say that business is great, but it’s true. Our mail order stuff is phenomenal and our web site is doing unbelievable traffic. Everything is great. From day one, we’ve said that AVN advertising doesn’t mean that much. You look at Anabolic, they are a gargantuan company as far as stature and name recognition and they have never run regular ads in AVN. The whole thing is a monopoly with guys like Hirsch and Hampshire and Fishbein and all those jerk offs feeding each other.
Roger T. Pipe You mean the advertising?
Rob Black It goes beyond that. They buy the advertising; Fishbein makes sure they get a bunch of nominations. But Paul owns like fifteen stores, so they give him product as well. Do you know what happens to all those screener copies? They all wind up in Paul’s stores at the end of the year. He gets thousands and thousands of tapes. They ask for like thirty copies of everything that gets nominated. If you get thirty nominations, you’re looking at nine hundred pieces. Let’s just say nine hundred times forty of a number. That’s 36,000 tapes time a minimal price of 14.95 in stores, that’s over half a million dollars. That’s a lot of fucking money. Who needs all that aggravation? We are taking the money we used to spend on our 4 AVN ads which was like twelve grand, and spending it in Hustler, Barely Legal and all their line of magazines. For the same amount of money, we are in five magazines instead of one, with 1.5 million readers over their 40,000 subscriptions.
Roger T. Pipe How else have you changed your marketing strategy?
Rob Black When we started our initial run back in 96 with Patrick, we were very high profile. I was concocting schemes to draw attention to the product. That publicity carried over into Extreme. If you remember in the early days with Tiffany and Van, we were all just junkies for publicity. Then we got rid of them, and there was a period of complacently. For a year we just plowed along and in a way it hurt us. We were a kinder, gentler company. We had a general manager, John Blatt who was in tight with the old guard and he wanted us to mellow out. We got rid of him because it wasn’t working and ever since then we’ve been back to our old form. We brought Zupko in and he’s tight with guys who are publicity machines. Our web site is at full force, attacking people. We’re invigorated again. You review our stuff. There was a period when were all, oh shit, you don’t like the vomit and stuff, so you know. There was that period when we were putting out new Looch movies and new Tommy movies.
Roger T. Pipe There is nothing wrong with good old fashioned jerk off tapes.
Rob Black Of course not. We’ll still give you a Byron tape, but we’re going to also give you a Lizzy movie and a Zupko movie as well. I lost sight of who were for a year and a half, but now we’re back. Now we’re doing shit that’s just wrong. We’re making noise. It started when we went after Seymore for putting our name up as people who are doing worse porn than he does. We’re back, we’re fucking psychos and that’s what Extreme is all about. We were the champions and then we got bored, but now we’re back, beating the shit out of everyone. No one is safe, people are terrified.
Roger T. Pipe (There is an on set problem Rob has to deal with. He stops in mid thought, screams over the phone system, barks orders at some kid by the door, uses his cell phone to talk to Lizzy and comes right back.)
Rob Black Sorry about that. Lizzy’s shooting old people today. The movie is called “Fossil Fuckers.” It’s got like seventy year old broads fucking in a cemetery and when they’re done getting fucked, they get buried. It’s good shit.
Roger T. Pipe Tell me about the new guy on the team.
Rob Black Vegas? All right. Rog, I’m going to give you my philosophy. To do what we do is different from what other people do. We have had people come and go, but they are never the same. Luciano came; we taught him how to fuck. He was a poor man’s version of Byron. If you watch his movies, they look like someone trying to do Tommy’s movies. What makes us special is the uniqueness of the vision. The Zupkos, the Lizzy Bordens, the Byrons, and the teen stuff we do. Having someone execute that shit isn’t rocket science. It’s up to us to be more than just a fuck scene in a bedroom. Whoever does that has to be in the right frame of mind. So Kid Vegas comes to Gene and he’s a douche. I talked to him and he had ideas. He can shoot, which is important. He’s a competent camera man so we can use him for that. But it was his ideas that really sold me. If we can rein in his retarded ness and give him the Extreme attitude. He’s done some movies that are just horrible, but a lot of that is Legend giving him a check and saying go shoot your movie. Everybody here runs their ideas by me. Tommy does his own thing because he’s Tommy, but everybody else comes to me with their ideas. I make sure that we give them the resources to pull them off. You saw Shades of Hades. I made sure that Zupko had what he needed to pull it off. So with Vegas, I think we can get some good stuff from him. We are not going to be putting him out on the Extreme label though.
Roger T. Pipe No?
Rob Black We’re going to put him under the Armageddon label. When we did that originally, we created another branch without giving it a unique identity. It was a less expensive line, but it lacked distinction. Extreme Teen was too close to Young Muff. Now we’re re-vamping Armageddon and it’s going to be weird, freaky weird shit. Armageddon will be fat movies, Mr. Vegas movies with midgets and shit. We’re bringing back Slap Happy and give them their own web site. Turd Ferguson will have his own voice and the possibilities are endless. You are going to see a whole new Armageddon in the next few months and it’s going to be impressive.
Roger T. Pipe Bring us up to date on XPW.
Rob Black We have been doing shows for two years and three months. We’ve been around for longer, but we’ve been active for that long. Every show is getting bigger and better. We are on TV that has been on for 67 episodes in the last year and three months. We are currently in negotiations with a production company and management firm about taking the show into syndication and onto a national cable network. I feel confident about where this is going.
Roger T. Pipe Has the folding of ECW and WCW opened up new opportunities for you?
Rob Black Oh yeah. Right now it’s wide open. We were doing well before, but now we’re exploding. Not everyone knows this, but years ago there were many wrestling companies doing regional promotions. Before Vince invaded everyone, you had NWA, AWA, World Class and all these other companies making money. Vince came in, grabbed the top guys, locked up the TV and took over. When WCW and ECW were on, there was 20 hours a week of wrestling on cable every week. That’s millions of people watching all these shows. The market is still there, but now there is a gap and we’re here to fill that gap.
Roger T. Pipe Who is harder to deal with, wrestlers or porn stars?
Rob Black Both are pretty equal. Both are bitches, but porn people are harder because I have to deal with them every day.
Roger T. Pipe All right, that’s it.
Rob Black That’s it? What the fuck did you ask Tommy for an hour over there?
Roger T. Pipe Mostly what it’s like to fuck Tera Patrick.
Rob Black What did you ask Zupko about?
Roger T. Pipe We talked about “The Attic.”
Rob Black Oh, talk to me about that then.
Roger T. Pipe I asked him how it might be perceived differently now than two weeks ago before the bombing.
Rob Black That’s a good fucking question. Ask me that.
Roger T. Pipe First of all, you had a scene with flag desecration in Gang Bang Angel 1 that was taken out.
Rob Black Long before Zupko was desecrating the flag, yeah.
Roger T. Pipe OK, two weeks ago, The Attic would have been a controversial movie. Now, it’s going to be controversial for a whole new set of reasons. If you desecrate the Flag under normal circumstances, you piss people off. You do it now, you piss off a lot more people and they get exponentially more upset.
Rob Black You’re 100% right. It’s weird because the only thing that changed is what happened in New York City, but it changes everyone’s perception. Would I do it now? No. The sentiment has changed in this country. If you remove September 11, the message of the movie is still the same.
Roger T. Pipe So if Zupko were to come to you today and ask for approval, or if the movie were still here, would you cut it?
Rob Black Yeah, I’d cut the flag parts out.
Roger T. Pipe Would that be wimping out?
Rob Black I don’t think so.
Roger T. Pipe Why not?
Rob Black Because it wasn’t a knock on the United States. If anything it’s a celebration of our rights that we fought and died for. It’s an attack on those trying to take our rights from us. If it weren’t for the World Trade Center thing, John Ashcroft and George Bush would still be the same pieces of shit that they were before. Because of this, things have changed. This is a horrible thing that’s happened to American. The most horrible thing, even worse than when the gooks bombed Pearl Harbor. It has taken this administration to a new level. Bush is still the same retard he was a month ago. John Ashcroft is the same douche bag. On the other hand, I don’t think the Government is going to come after pornography for a while. Fawell has already come down on homos and abortion and shit, but no one’s listening.
Roger T. Pipe So you wouldn’t do the movie the same way now.
Rob Black No way. In the same vein, we’ve changed some things for XPW. Many months ago, we planned to bring in a new character that was a terrorist, PLO guy. We were going to have these Palestinians invading the XPW. They were set to make their debut at the October show. Now we’re not going to do that. It’s just too new. Six months ago it would have been a fun thing, but now it would be too raw.
Roger T. Pipe Do you expect to hear from store owners who want to send The Attic back?
Rob Black If we do, we’ll take it back, but I think it’s been out long enough that it’s on the shelves and there won’t be any of that.
Roger T. Pipe Anybody you want to shoot on this year?
Rob Black Did I miss anyone last year?
Roger T. Pipe I don’t think so.
Rob Black Well, those same assholes, Hampshire, Hirsch, Fishbein all those douche bags. Fish is lower than low, that guy is a scum.
Roger T. Pipe You aren’t going to send contract girls over to fuck him for awards?
Rob Black Not any more.
Roger T. Pipe All right, parting shots?
Rob Black Just that we’ve renewed our anger towards everyone in the business. I hate them all, they suck, the sleeping giant has been awakened. We are going to step up the hate. We are the United States, they are the Taliban. We are going to bomb and destroy every mother fucker out there.
Roger T. Pipe Well said as always Rob.
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